BUMMER SUMMER :’(

Sad is a #1 search term for Gen Z on Spotify. To celebrate their affinity for sad music, we birthed the “Bummer Summer” playlist along with a full roll-out of OOH, social, on-platform and an IRL activation featuring d4vd.

“Fountain of Feels” We sculpted one of music’s most iconic and emotive artists d4vd into an epic “fountain of feels” to celebrate sad music. The 10-foot bronze statue settled in the hear of Houston, TX’s, Buffalo Bayou Park, where locals could throw a custom penny into the Fountain and make a wish. (See below).

OOH photos below we partnered with photographer on the rise, Abdi Ibrahim of De La Revolucion.