Planet Hip Hop x Roblox

Featuring Doechii

In 2022, Spotify became the first music streaming brand to have a presence on Roblox with Spotify Island, an otherworldly digital destination for audio. K-Park soon followed as the first themed portal on Spotify Island, allowing fans to immerse themselves in a whimsical K-Pop wonderland.

In this new launch we introduced fans to Planet Hip-Hop, a futuristic universe dedicated to the world of hip-hop. Just like Spotify Island and K-Park, this is a meeting place created with the goal of bringing artists and fans closer together as they play, explore, and connect.

With Artist Partner, Doechii, we created series of folklore through cinemagraphs, telling the supervillian story of Doechii’s has crash landing onto Planet Hip-Hop. Along with photographer Bryan Huynh, we combined a moving CGI world with original photography of Doechii to illustrate this narrative and tease the collaboration in an interesting way.

Fans can interact with the hip-hop superstar by heading over to Doechii’s Swamp, which was inspired by her Florida roots. Upon entering, players are first greeted by mysterious swampy moss, flooded floors, and vines. As players make their way closer to the swamp princess herself, they can “persuade” Doechii (inspired by her hit track “Persuasive”) to let them pass through by answering a series of questions. With the right responses, players will then be allowed to join her swamp and grow an alligator tail.